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with Franc’s, Takapuna

Joy Lab

A pop-up bar activation held on the North Shore of Auckland. Chosen for its beachfront position, Franc's was the venue for this Mount Gay Rum-Shack takeover. Enjoyed over the summer months this activation was a key piece of visibility for the brand, to encourage feet through the door and liquid on lips! 


A special drinks menu serving a range of Mount Gay cocktails was created for the duration of the activation. 

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